Kim Kardashian was in New York yesterday helping Michael Hill opening a competition to find the “World’s Best Couple”. The competition, entitled “Ultimate Engagement Ring Search For The World’s Best Couple” picks a lucky couple and gives them a huge engagement ring from Michael Hill.

The launch of the competition was held at Brasserie Ruhlmann, and Kim Kardashian modeled the first prize – a lovely 22ct princess cut diamond engagement ring in platinum.

Kim tweeted about the event of course, writing: “Heading to NYC launch of @michaelhill search for worlds best couple-can’t wait to see that AMAZING 22CT diamond ring!”. Michael Hill told the press why he started the competition: “We want to inspire blokes to be more romantic. It’s all about rekindling the spirit of love.”

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